About the Company

About | Reviews

Whitedot Freeride We are Whitedot and we make skis; really, really great skis, to ski big mountains with.

We are a true Freeride company in spirit and in our product range in that we work in collaboration with world-class riders and are driven by innovative shapes and great design. Our key motivator is getting a genuine buzz from seeing our customers out to play in the powder on a pair of Whitedots.

Our skis combine innovative shapes with the latest materials to give our customers the best possible equipment to tackle all types of terrain. We don't want to brag about it, but we reckon we have produced a totally spectacular range of skis which are versatile enough to take you all over the mountain.

We don't make hundreds of models and shapes, simply because our blood sweat and tears has gone into ensuring that we produce the 'perfect four' skis for our range. We hope to produce skis that aren't simply pieces of equipment but skis which, at the end of the day, you take off and think 'Wow!' We'd even like to think our skis make you ski better but maybe we can't take credit for everything.

We really listen to feedback from our pro-riders and customers alike to improve the rideability and ski experience. We strive to continually test and update our models to produce skis with new shapes, cambers and dynamics season after season.

Whitedot Freeride Manufacture

Whitedot has exclusively designed our own moulds, so you're guaranteed a unique ride that won't be found elsewhere.

Our factory in the EU has a reputation for producing the ultimate freeride products and we use nothing but the finest materials available in the snow sports industry. Our bases are sintered ISO7200, to produce the high speeds and durability that we demand. Our tip to tail cores are made from ash and poplar for durability, dampening and the correct stiffness. In fact all of our materials are sourced from with in the EU to help lower our carbon foot print and If that isn’t enough we have other green credentials to compete with the best.

The wood for our cores is grown from sustainable forests and milled in close proximity to the factory, the core off cuts are reused to heat the factory and the composite waste is ground down and used in cement for construction, we’re doing what we can to help mother earth in the process!

We are constantly testing new materials, shapes and technology and are proud to be a leader and not a follower.

Family Profiles

	Andrew Phyn, Managing Director Whitedot Freeride was Andrew’s brainchild and since its conception, he has brought a team of people on board to help the business grow. Andy misspent his youth gliding down the boilerplate slopes of Mount Ruapehu over the pond in New Zealand, spending most of his teens working as a ski tech, grinding and melting down skis. Along the way he observed and learnt all about the performance of different brands, as well as a love for the backcountry ski environment. He pretty much tested every single Freeride ski on the market to analyse their performance on the hill and this evolved into many a late night session designing prototypes on CAD. Back in the day, Andy was a competitive whitewater kayaker and it was this experience of working with boats which brought him a firm understanding of ergonomics and materials. Andy is now based from the North of England and is focused on manufacturing and logistics.
	Mark Perkins, Key Accounts Director Mark Perkins is an ex-GB Telemark skier. Mark has spent 5 winters in Norway training for Biathlon and cross-country events and now splits his time between London and Chamonix. He is in his element in the backcountry around the Massif du Mont Blanc and ski tours throughout the winter on Redeemers. Mark is a keen mountain-biker and climber and served in the British army for 17 years, leaving as a Major before becoming a company Director in London. Mark will be principally based in London but attending events and visiting key contacts across the French and Swiss Alps during the winter.
	Adam Gorrill, Creative Director Snowboard instructor and our creative chap, Adam Gorrill is another essential part of the Whitedot family. After numerous winters spent in New Zealand as well as the French, Swiss and Austrian Alps, Adam is now based from the North of England and can regularly be seen hitting up the Scottish highlands on a pair of Whitedots. Adam is big into his trail-running and the outdoors and also runs various businesses including Hoodyco; a seasonnaire memorabilia hoody business. He can sometimes be seen sessioning the park and is never happier than in the mountains or dreaming up his next creative concept.
	Paul ‘Doc’ Jamieson, Events Director Paul 'Doc' Jamieson is a British Freeride skier and sailing instructor, sponsored by Helly Hansen and Level Gloves. Paul spends his winters snow-chasing around the Austrian Alps and lives in a caravan in the freeze at 1200 metres, which is no doubt testament to his love of the winter environment. He is a self-confessed speed and adrenalin junkie and has worked in ski teching for almost 10 winters in the French and Austrian Alps to allow this lifestyle. In the summer, Paul is Chief sailing instructor at Oxford sailing club as well as being a keen windsurfer. Paul is based from Austrian Alps during the winter season and will be running Events and Demos on the snow across Austria and Switzerland.
	Carl Edmondson, Financial Director Carl is the man with a calculator surgically grafted into one hand and skis perpetually on his feet. Carl now spends much of his winters zipping around the French resort of Chamonix and is particularly fond of doing the classic offpiste routes on a pair of Preachers. In the past, his love for the white stuff has taken him across the pond to Aspen, Breckenridge, Vail, Whistler and Banff amongst others. When not skiing, Carl races classic British cars and modern Japanese superbikes. Carl has interests in various businesses and is based in the north of England. His key role is keeping the Whitedot pursestrings tight and he will be out and about at key events throughout the winter season.
	Jess Whiskin, PR and Marketing A slightly hesitant skier, keen snowboarder and climber, Jess is in charge of raising the profile of Whitedot skis globally. Jess has worked in and around the French Alps and specifically Chamonix for several winters and prior to this was based on the Cote d’Azur. She now splits her time between London and Chamonix. Her key role at Whitedot is working to promote the brand and get people excited.
	Nina Armstrong, Events and Administration Nina lives for the next powder day and spends her seasons in Austria, mostly in the Zillertal valley but has previously been based in Tahoe, Mayhrhofen and the French Alps. Nina is a ski instructor who loves big mountain skiing but is also content playing in the trees and has recently taken to sliding boxes at the park but it stops at that. In the summer, she’s into sailing and mountain-biking and perhaps a little bit of freestyle contemporary disco dancing when the mood takes her…Nina has an HND in business and Finance with Management and works for Oxford University. During the winter, she will be accompanying Paul doing demos and events on the snow in Austria and Switzerland.